Social media’s attention to bluegrass chic provides business opportunities _ lexington herald-leader

Josh Johnson, aka The Kentucky Gent, makes his living as a digital influencer. Low investment high profit business ideas in india Heather Watson has a career celebrating the modern Kentucky woman at HerKentucky.com. Retail products with high profit margins And Mindy Rohr uses her Love, Lexington Instagram account as a love letter to her hometown.

Each found a social media niche that started with a passion for Bluegrass chic. High profit business with low investment Their enthusiasm, coupled with the explosion in the national interest in bourbon, has created a cultural moment for Kentucky.

There is something about the Kentucky brand that seems to draw people, said Watson.


High profit business india The allure of all things Kentucky has roots in 2012, the year Kentucky for Kentucky launched a rogue state tourism campaign dubbed Kentucky Kicks Ass on YouTube. Low budget high profit business in india That has grown into a retail celebration of all things Kentucky for Kentucky.

That national splash — it ultimately got almost 100,000 views on YouTube in addition to coverage in national press like ADWeek — helped put a certain kind of hipster Kentucky vibe out to a wide audience. High profit low cost business By extension it helped give Watson, Johnson and Rohr an opening to add to their twist to that digital conversation.

The three built their followings with frequent posts, retweets and online conversions to keep people coming back. Business with high profit in india And each of them then laid claim to their slice of the Internet and 20,000 plus followers apiece through some combination of Facebook, a blog, Instagram and Twitter.

None of them began with a vision to take over the digital world. Low investment high profit business in hyderabad Johnson worked a fashion retail job that took him places like Las Vegas and New York City where people seemed astonished that here was a hip, chic, well dressed man from, gasp! Kentucky.

He started sharing fashion and lifestyle posts on his blog as well as personal stories about being young and gay in Louisville. High profit items to sell on amazon He wanted to show that Southern boys can be out and have style, he said.

He describes his blog as “the worldwide web’s Gateway to the South.” He’s branched out from fashion into men’s grooming, and there’s even a section on the blog called “homestead” that deals with things like vacuuming and what kind of art to put on the wall.

As The Kentucky Gent, his wanderings are followed by his 24,500 followers on Instagram. Best business ideas with high profit in india He makes money from consulting and sponsored posts where he touts the benefits of the brands he loves. High profit margin items He’s also reached a level of notoriety that means he is turning down unsolicited swag.

We're loving the tee #thekentuckygent is sporting! #wecandothat #inspiration https://t.co/7loQlwWIUl— Print Tex U.S.A. Highest profit margin items on ebay (@PrintTexUSA) June 1, 2016

Watson and Rohr share Johnson’s passion, if not the original derision. Low cost high profit products The women started their blogs and social media efforts as passion projects. High profit items to sell on ebay Watson, who is based in Louisville, said she found a like-minded audience eager to know more about Kentucky food, culture and charitable organizations, so she focuses on events as well as fashion.

But she has a reach across the state because as a Prestonsburg native she has shared such down-home adventures like a visit to Jenny Wiley State Park.

The blog got a bump in 2015 when she wrote about a connection between Lilly Pulitzer, then launching a line at Target, and Mary Breckinridge, the founder of Kentucky’s Frontier Nursing Service. Business with high profit margins in india Pulitzer, as it happened, had been a volunteer on horseback for the Eastern Kentucky group of nurse midwives. Ebay products with highest profit margin It was one of the biggest single posts on her blog that attracts 129,000 page views a year.

Watson, 40, works full time on HerKentucky and does social media consulting work. High profit business ideas philippines She has a business model built on selling advertising that appears on her site, media and event appearances and sponsored partnerships. Low investment business with high profit in chennai But she also has a background in online research and expertise in search engine optimization that helps her attract readers. Small business low investment high profit Currently she has nearly 20,000 followers on social media.

That technical education is the foundation, but Watson also has a knack for knowing what her readers may want before they do. Best business with highest profit margin For example this March she shared her recipe for chocolate pecan pie with Maker’s Mark well in advance of most Derby party planning.

The challenge with social media, in addition to having a work ethic to sustain a growing brand, is making the hard work behind the scenes invisible.

After graduating from Eastern Kentucky University with a degree in psychology, Rohr wanted to create a lifestyle brand that reflected her personality. High profit jobs She started out focusing on fashion but soon branched into blogging, and posting pictures about local food and events. High profit items to sell online She has gathered 23,000 followers on Instagram as well as loyal readers to her blog.

She thinks her college sorority rush has helped her learn how to be upbeat and connect, especially with Instagram users. Business with low investment and high profit in india That, she said, coupled with a conversational writing style, makes her posts seem breezy and easy, and that’s what people want.

A Lexington native, Rohr, 35, said her genuine love of her hometown helps followers connect with her. High profit business ideas uk People are looking for a feeling of community, she said, and can sense if someone isn’t genuine in what they post.

Rohr recently moved to Birmingham to work for Bayer Properties which is developing The Summit at Fritz Farm. High profit margin products But Love, Lexington will continue although her interest may continue to grow and become regional. Low cost business ideas with high profit philippines But, she said, she’ll always be a Kentucky girl and will continue to curate Market 301, a monthly event in Lexington highlighting Kentucky products.

People often assume that the seemingly effortless style Johnson puts out via his social media is just that, he said. Low startup high profit business But there is time, planning and thought behind every artful fashion shot. High profit products And, he said, creating a public image can make having a private life a challenge.

Watson and Rohr both said they are careful not to post live from many events to avoid unwanted attention. Low investment high profit business in kolkata And all three agree that there is a real world trade off for social media fame. High profit margin products to sell A feeling of always being on display can be difficult. High profit selling pdf Johnson, for example, took a day off from social media for real world reflection following the tragic shooting at a gay club in Orlando.

Rohr said there are plenty of nights when she’d prefer to stay home but goes out to get that next fashion photo or try one more unique Lexington restaurant.

Johnson, 27, however, is looking ahead. Items with highest profit margin on ebay He is expanding his brand with purpose in part, he said, because he knows his peak years as the face of his brand won’t last forever. Low startup cost high profit business His ultimate goal? He hopes to use his digital fame to create a unique, brick and mortar retail space.

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